UI/UX & Web Design
Modular Design Systems
Creative Strategy
Brand Storytelling

Project Overview
Client: Red Moon Marketing
Industry: Marketing & Creative Agency
Timeline: March - April 2024
My Role: UI/UX Designer, Component Builder, Visual Collaborator
Red Moon had strong services but no clear structure on their site to explain them. Their new Head of Marketing was reworking the brand’s positioning and needed a way to break out six core competencies without doing a full rebuild. I came in to design subpage templates and an intake page in Figma that matched the updated tone and gave their team a system to build on.
Design Solution
I created two reusable templates in Figma. One was built for service deep-dives. The other was an intake form to help qualify leads and set the tone early. Each layout was designed to be easy to scale, clean to build, and aligned with their updated visual style.
Designed wireframes and high-fidelity pages in Figma
Created supporting visuals and icons in Illustrator
Matched the existing brand style while improving clarity and flow
Built with reusability in mind for future subpages
Delivered fully annotated Figma files for the internal dev team
Sub-Page Hi-Fi Layout

Case Study Interactive Chart

RFP Form Prototype & Components

Red Moon Case Study Protoyping & Components

Results
The new layouts gave Red Moon a practical system for rolling out future pages as their offerings evolve. The intake form improved how leads come in, and the overall structure helped the team feel confident moving forward without starting from scratch.
Wrap-Up
This project was all about meeting the team where they were. No fluff, no full rebuild. Just clean, focused design built to grow with them. Everything lived in Figma and was made to hand off easily, saving time and helping the internal team keep momentum.