Video & Podcast Editing
Brand Storytelling
Creative Strategy
Social Content & Growth
Project Overview
Client: GRIT Fitness & Athletic Development
Industry: Fitness, Youth Athletics, Sports Performance
Timeline: Nov 2023 - May 2024
My Role: Content Strategiest, Video Producer, Brand Collaborator
GRIT had early momentum and strong word-of-mouth, but their online presence didn’t reflect the quality of their training or the community they were building. I pitched a content strategy rooted in video and brand storytelling that would grow their digital footprint, highlight athlete results, and strengthen trust with local families and prospects.
Content Strategy & Production
I produced three reels per week, showcasing training sessions, youth camps, and testimonials. These weren’t just quick cuts — each video was planned, shot, edited, and optimized for Instagram. I built storyboards, tracked performance in Instagram’s Pro Dashboard, and iterated based on what the community responded to.
Shot and edited all video using Blackmagic iOS camera and Adobe Suite
Planned each week’s content with a focus on variety and momentum
Designed custom graphics and overlays for key content moments
Produced collaborative posts with local high school, college, and pro athletes
Managed all social DMs and co-ran the brand’s voice with the founder
Balanced short-term wins with long-term community building
Produced Reels
Results
GRIT’s Instagram following grew from 300 to over 1000 during the project. Reels began circulating organically, with local athletes and parents sharing content regularly. The videos helped reinforce GRIT’s identity as a serious training environment with a strong personal touch. Founder Beau Meadows reported a lighter personal workload and stronger engagement with new clients and prospects.
Wrap-Up
This wasn’t just about growth. It was about showing the heart behind the hustle. By leading with real people, clear results, and short-form content that felt true to the brand, GRIT gained a digital presence that matched their real-world impact.